While you were sleeping
QUALITY Oh Facebook, at it again. Tweaking the newsfeed to push posts from friends you interact with over posts from pages. Pushing posts from websites that more regularly publish content that gets...
View ArticleI don’t want to work
MOTIVATION Last week, I was in Italy sitting on a rooftop terrace overlooking the Mediterranean at sunset. The water was a glittering sea of diamonds as the sky turned an ever-intense shade of orange....
View ArticleWhat to do when they don’t believe you
We are divided by those who think with their head, and those who know with their heart. — Stephen Colbert TRUTHINESS By Steve Sullivan Is your mission controversial? (And what isn’t today?) Do you have...
View ArticleWhat happens if you’re not laser focused on email
EMAIL By Steve Sullivan Despite its complexities, email marketing is still the foundation for raising money, supporters and engagement for nonprofits. That’s the role it’s suited for best,...
View ArticleThe next step
ADS By Steve Sullivan Are you using paid online ads to drive your fundraising, marketing or engagement efforts? Although you should start with a robust email marketing program first, paid digital ads...
View ArticleAre you selling yourself short?
SOMETHING NEW By Steve Sullivan Are you a visitor-serving organization that feels you always need something new to attract people? Maybe. But in the long run you’re selling yourself short. Sure it...
View ArticleWhat’s wrong with these nonprofit landing pages?
A SOFT LANDING By Steve Sullivan Yesterday I had a conversation at the office about improving the landing page for our ad campaigns. We recently tested various options and did away with our previous...
View ArticleYou might be too smart. Plus why Periscope matters to your nonprofit.
ASSUMPTIONS By Steve Sullivan Are you too smart for your own good? Sometimes, perhaps. The trouble with being smart, especially when you are in a leadership position, is your brain tricks you into...
View ArticleWho have you helped today?
It’s our job to be storytellers of what we do for the world. — Chris Brogan HELPING By Steve Sullivan You’re trying to change the world but really you’re helping people. Maybe in the direct sense, but...
View ArticleYour strategy could already be out of date
The spoils will go to the swift, the nimble, the liquid. — Mark Schaefer FUTURE PROOF Here’s this week’s featured articles. By Steve Sullivan The New “Liquid” Model for Content Marketing Strategy The...
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